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Pokemon Go: A Case Study in Avoiding Stagnation

by Noble Newman | Oct 20, 2016 | branding, Business

It was three months ago, almost to the day, that I wrote a piece on NobleNewman.net about the astounding success of Pokemon Go. I discussed in detail the ability for Nintendo and Niantic to tap into the nostalgia that many of us grew up on, bringing the idea of...
Nintendo’s Rise in Success with Pokémon Go

Nintendo’s Rise in Success with Pokémon Go

by Noble Newman | Jul 19, 2016 | Entrepreneur, Noble Newman

Since the successful launch of Pokémon Go, Nintendo has seen a large surge in its market, valuing $17 billion dollars in just over a week. The phenomenal rage of the game has absolutely exploded within the general public and continues to grow each and every day. As...

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