A Recession is Coming. What Should I Do?

Perhaps you are reading about the impending market correction. Are you reading about all the reasons the market will fall and our economy is due for a correction?  Have you seen the charts and graphs and read about negative interest rates around the world, amount of...

Blogging to Build Your Brand

  Entrepreneurship isn’t a sprint, it’s a marathon. It’s not about rushing a project out as quickly as you can to get it to the masses, it’s about spending the time to polish a product or service before it’s pesented to the masses. Blogging, the act of...

Marketing Your Business 2.0

Marketing can be a complicated field that requires much expertise. You need to know what the consumers are looking for and how best to appeal to them. Small businesses often complain that they aren’t good at marketing and it doesn’t work for them, while the issue is...

Choosing an Industry For Your StartUp

When you create a startup, it’s important to choose the best industry for your idea, and also make sure you have a feasible plan for your startup. Creating a successful startup is difficult; a new business is a lot of hard work and long hours. Choosing the correct...
How to Brand your Company

How to Brand your Company

Not too long ago, I was having a conversation with some of my fellow colleagues on the concept of branding. While the world has been thrown around within the business sector, the actual definition is simply lost in transition. Even with its integral role for success,...